20+ Best Email Marketing Software in 2023 (Expert Reviews)

It would be best to use effective e-mail marketing software to attract a steady stream of repeat clients. You may achieve your objectives with the help of proper email marketing software by sending tailored e-mails and monitoring user interaction.

We’ve compiled a list of the most fantastic e-mail marketing software, along with reviews of our top picks, to help you make an informed decision. A whopping $38 can be made for every $1 spent on e-mail marketing software, making it the most profitable advertising medium available.

Plus, all 1.5 billion people who use Gmail daily are our prospective consumers. Each of the top e-mail marketing services, programs, and platforms is available at different pricing and with unique capabilities.

The majority of these resources are excellent; you have to determine which ones are appropriate for your needs. You can use various tools to increase your e-mail output, including Gmail add-ons and extensions explicitly designed for this purpose.

Investigate price, dependability, technical support, template designs, usability, reliability, automation, and integrations before selecting the finest e-mail marketing software.

To expand your company’s e-mail list, the top marketing tools should include intuitive features for creating eye-catching e-mail designs, organizing your contact lists, sending targeted messages, and analyzing results.

The users’ primary inboxes should receive them first, of course. Delivering the intended message to the intended recipient at the intended time is the ultimate goal of any e-mail marketing campaign.

1. Constant Contact

We advise numerous small businesses to use Constant Contact as their primary e-mail marketing platform.

ConstantContact is an all-in-one digital marketing platform that facilitates list building, social media promotion, e-mail marketing, and automated workflows.

All of these things work together to form a complete package for startups. Founded in 1995 under a different name, Constant Contact officially entered the e-mail marketing arena in 2004.

When Endurance International Group (the parent company of Bluehost, HostGator, and Domain.com) acquired them in 2015, it became even more of a formidable force in the industry.

According to what is mentioned on the company’s website, the organization’s ultimate objective is to assist small businesses in maximizing the power, potential, and promise of the internet.

They offer real-time analytics, reporting, extras like coupons, surveys, and events, and more than a hundred modern, mobile-optimized designs to attract and convert clients.

We have a higher-than-average e-mail delivery rate (over 90%) compared to other e-mail providers.

Main Features:

• E-mail Marketing:

Constant Contact allows you to easily design eye-catching e-mail newsletters and campaigns to keep customers interested and engaged and ultimately increase sales.

• List Growth:

You may easily expand your customer base by e-mail with Constant Contact’s list expansion capabilities.

• Posting on social media:

Constant Contact lets you keep your clients abreast of your latest offerings by posting to social media sites like Facebook and Twitter.

• Automation:

Constant Contact’s automated functions make it easy to do things like greeting new subscribers with e-mails, contacting clients who haven’t purchased, and more.

• The A/B Test:

Using A/B testing, you can compare the success of two or more versions of an e-mail newsletter or campaign.

• Landing Pages:

You can increase traffic to your site and the number of people who convert by using the landing pages provided by Constant Contact.

Consumer Experience:

Due to the platform’s emphasis on visuals, a WYSIWYG (what you see is what you get) editor simplifies pre-made e-mail layouts to suit your needs. You can also try out other pre-made automation choices until you find the one that works best for your company. Landing pages, a blog, and e-mail sign-up forms can all be made in one spot, making it easy to make your website.

Pricing:

Constant Contact has different price points depending on how many people are on your e-mail list. Their lowest-priced paid plan starts at $20/month and allows for 500 contacts. Drip campaigns from them are simple. You have the option of making sequences. However, you cannot use complex filters or combine conditions.

Fors:

• Creating customized campaigns that interest and persuade your ideal clientele to make a purchase is a breeze when you use specialized marketing messages.
• Also, you can save a lot of time thanks to how simple it is to make lists.
• Also, I like that Constant Contact provides pre-made, attractive e-mail newsletter layouts for people who want to use the service but need the inclination or ability to construct their own layouts from scratch.

Drawbacks:

• Improved insight into the efficacy of e-mail marketing would benefit from a more comprehensive selection of report alternatives.
• It isn’t delightful when edits you make to content don’t stick around to be used.
• Response times from support might be improved.

The Latest on the Product:

• You can reset your credentials without contacting support if you have misplaced your phone or another piece of 2-factor authentication hardware and need immediate access to your account.
• To simplify the process of including visuals in your mailing lists and campaigns, Canva allows for a straight export to Constant Contact’s picture library.
• Those that value advanced capabilities like event planning and reliable e-mail delivery will find what they’re searching for in Constant Contact.

2. HubSpot

Because with HubSpot, you can provide first-rate service to your clientele, leading to increased revenue. Everything you need to run your company may be found in its many centralized locations for sales, marketing, and operations.

Compared to other marketing software, HubSpot is far superior because of how comprehensive it is. One of the simplest methods to make your e-mails look great and get them sent out is to use their e-mail marketing software.

Whether you’re a startup or an established corporation, you’ll appreciate their flexible feature set and the ability to tailor it to your specific needs through various plans and upgrades. Also, you can either choose from one of their e-mail templates or create your own from scratch when making an e-mail.

All sorts of assets and layouts can be inserted into these pre-made layouts, including text, photos, buttons, dividers, and more.

You won’t find a more user-friendly e-mail editor anywhere else. Compare it to the other tools in this tutorial, and you’ll quickly realize that it’s the clear winner in terms of speed and ease of use.

Once you’ve finished designing your e-mail, you can see how it will look in various e-mail clients, on multiple devices, and in Office 365. Very helpful, indeed.

Depending on the user’s e-mail program, the subject line, preview text, and actual content of an e-mail may all appear very differently.

This previewing system guarantees that your e-mails will appear beautiful in any inbox. HubSpot also excels at allowing users to tailor their experience.

Common merge tags, such as the recipient’s first name, will enable you to customize the text in a manner similar to that offered by industry-standard technologies.

HubSpot Stands Out

HubSpot goes above what’s already out there. User location, device kind, and e-mail list segmentation can all be used to tailor the experience.

Moreover, you can compare the performance of two different versions of your e-mail’s subject line and body using A/B testing. Then, when it’s time to push send and make your e-mail public, you may take advantage of their Smart Send feature. With this feature, you can change your send time to get the most engagement.

Once you have sent your e-mail, the next step is to look at your stats. In addition, you can track your e-mail’s opens, clicks, and unique data like how long each recipient spent looking at your e-mail on the HubSpot analytics dashboard.

One of the greatest ways to see how engaging your e-mail content is to your subscribers is to look at the percentage of opens and the percentage of time spent in each of the three reading phases (Read, Skimmed, and Glanced).

You may notice, for instance, that readers of your e-mails spend only a few seconds immersed in them at most. Knowing what kinds of e-mail content could use some tweaking is made possible by these numbers. Another perk of using HubSpot is that you can reliably deliver content to your consumers’ inboxes.

E-mails from this domain have a respectable 99% success rate in reaching their recipients’ inboxes. These massive amounts result from domain validation settings, such as DKIM and SPF data, and the capability to preview and test e-mails thoroughly. Their Marketing Hub Basic Plan is where you’ll find the bulk of your savings.

Main Features:

• This all-inclusive marketing tool has you covered with e-mail marketing and more to coordinate your advertising and sales efforts:
• HubSpot’s drag-and-drop e-mail builder allows you to create professional-looking e-mails without designers or IT.
• Utilize HubSpot’s in-built capabilities for A/B testing, e-mail automation, and segmentation to raise user engagement with e-mail communications.
• Send out your e-mails at optimal times for your target audience by setting up a scheduling system.
• Use HubSpot’s opt-in forms and forms that are compatible with the General Data Protection Regulation to keep your customers’ information safe.
• By doing so, your outbound and inbound marketing efforts will be flawlessly coordinated.

Consumer Experience:

HubSpot offers a streamlined experience thanks to its solutions that allow you to centralize the whole of the marketing resources in one location. Easily monitor and evaluate the success of each campaign thanks to the intuitive graphical user interface. If you want more information about how well your marketing is doing, you may make your reports. In addition, analytics features are built so you can assess how well your marketing initiatives are doing. Furthermore, the platform contains built-in support tools that may be used to resolve any issues that may arise swiftly.

Fors:

• Utilizing the workflow tool that HubSpot provides will make it simple for you to manage your e-mail marketing procedures. As a result, you’ll have much more time to tend to other business needs.
• Functionality for creating subscriber lists: HubSpot makes it easy to collect e-mail addresses. Building an e-mail list like this is an excellent strategy for expanding your business’s reach.
• HubSpot has an excellent support staff who quickly respond to issues and provide valuable solutions. If you have any queries or need assistance troubleshooting a problem, they are always happy to assist you.

Drawbacks:

• The learning curve may be higher because it is only sometimes evident how to complete a given activity.
• A more accessible and more efficient way to teach new employees

The Latest on the Product:

• Feedback surveys tailored to your needs: now you may ask specific questions of your clientele and get particular answers. This is a fantastic strategy for learning what your customers think of your offerings so you can enhance their satisfaction.
• HubSpot now has a built-in payments feature so that you can take fees and donations on your website. This is a fantastic strategy for boosting sales and conversions.
• Connect your HubSpot account with any other service with the help of the fifty or more data sync integrations that HubSpot has developed and released recently. This is a fantastic method for streamlining processes to save time and effort.

3. ActiveCampaign

ActiveCampaign is the best option if you want to steer the direction of your company’s experience for its customers. We highly recommend ActiveCampaign to anyone taking e-mail marketing seriously because of its many features, such as its e-mail list automation and top-notch lead scoring system.

Another excellent e-mail marketing platform that extensively uses machine learning is ActiveCampaign. Using Predictive Actions, ActiveCampaign provides in-depth responses to complex questions about your clients to automatically take action on your behalf, guiding them further through the sales funnel.

Additionally, ActiveCampaign is compatible with more than 820 other applications, including Shopify, WordPress, Facebook and many others.

It’s simple to automate different parts of your mailing list, and you can make changes based on variables like the recipients’ responses to e-mails, the results of sales follow-ups, and more. Workflows that are conducted via e-mail are both reliable and simple to administer.

Buit-in CRM

This information is synchronized with their built-in CRM, which gives sales teams access to more sophisticated lead scoring.

They also have a customizable approach for evaluating leads. Lead scoring is a system for rating the value of e-mail subscribers based on their behavior.

It can be used to reward or penalize certain subscribers in a targeted manner. Then, once they reach a certain number of points, they are sent to a different automated funnel or become available for contact by a sales representative. At the outset, decide on the metrics you wish to use to measure user interaction.

These could range from the simple act of opening an e-mail to more complex interactions like content downloads or requests for advice. Then, incorporate your own set of lead scoring standards and points depending on those criteria.

These should be determined by the amount of work involved and the individual’s inclination to convert. Two points are awarded for opening an e-mail and five for clicking a link. Alternatively, negative points might be awarded for activities like being ignored or unsubscribing.

When a user passes a particular milestone, data about them is automatically transferred to the Deals CRM. This is an excellent solution that huge businesses use to create the most tailored e-mail lead nurturing campaigns.

E-mail deliverability is another major selling point, topping the charts among all the listed systems.

Their e-mail transmissions have the lowest risk of being identified as spam and the highest probability of arriving in the primary inbox of recipients using Gmail and Outlook, respectively.

Main Features

• You can maximize your use of ActiveCampaign with customized, one-on-one training, and the company’s support staff is available around the clock to answer any issues you may have.
• There is no risk of losing data or starting over because of the no-cost nature of the migration.
• Stunning e-mail marketing lets you impress your audience and get them interested in your products and services.
• Create a series of messages to orient new subscribers to your business and keep existing ones informed of your latest offerings and discounts.
• If you want to increase the number of visitors who convert to your website, you need to know how they are using it, and you can get that information from site tracking.

Consumer Experience:

A user-friendly automation builder makes launching their first promotional effort easy following registration. Afterward, thanks to the user-friendly UI, you can easily monitor your progress and adjust settings. Plus, the visual components make it easy to see where you stand and where to direct your efforts. Every aspect of your campaign, including delays, triggers, and modifications, is entirely customizable.

Pricing:

Your e-mail list size and the number of features enabled on your account will determine your pricing.

• Lite: $9/month
• Plus: $49/month
• Professional: $149/month
• Enterprise: Custom Pricing

All plans include a free 14-day trial.

Fors:

• Easy to use even for newcomers, thanks to the interface’s natural flow.
• The team that helps you get started and helps you with problems is outstanding.
• Plus, ActiveCampaign makes it simple to administer multiple campaigns at once.

Drawbacks:

• Understanding and utilizing reports and integrations might take time and effort.
• Tags often need help understanding and keeping straight.

The Latest on the Product:

• You can now check who has logged into your App Studio account using the updated authentication log.
• Design and make your special things. You may now construct custom fields to hold any information with zero coding experience necessary.
• Make your private e-mails stand out by including a signature personalization tag.
• If you’re searching for a single platform that can handle all your marketing needs, including e-mail marketing, customer relationship management, and automation, then look no further than ActiveCampaign.

4. Campaigner

E-mail automation is just one service that Campaigner offers. From the initial contact with a company all the way through the end of their relationship, you can craft a seamless, individualized journey for each and every one of your customers.

What sets Campaigner apart is its capacity to increase your brand’s exposure, the number of leads you collect, the percentage of leads who become paying customers, and the length of time your customers remain connected with your brand.

Campaigner is a fantastic option for organizations thanks to its user-friendly interface and extensive capabilities, including an easy-to-use automated workflow builder.

Main Features:

• Quickly and automatically reach out to many people with highly customized messages thanks to your design workflows.
• Through autoresponders, you can convert one-time site visitors into repeat customers in a short amount of time by immediately giving them a series of relevant and personalized e-mails to their interests.
• Send Triggered Campaigns when a specific event occurs, such as when an e-mail is opened or a link is clicked, and Recurring Campaigns on a set schedule.
• Please take advantage of short message service marketing to get in touch with customers where they spend the most time: on their phones.

Consumer Experience:

One of Campaigner’s many strengths is the ease with which users may either start with pre-made, professionally designed e-mail templates or create their own from scratch.

You can easily make e-mails that are on-brand with the help of the e-mail builder, which also makes extensive customization possibilities available.

The app’s many capabilities can be accessed with a minimum of fuss using the drop-down menu at the top of the screen.

Pricing:

Campaigner has four different pricing tiers, which are as follows:

• Starter: $59/ mo
• Essential: $179/ mo
• Advanced: $649/ mo

At $79.95/month, the eCommerce package offers unlimited contacts, connections with Shopify and Magento, and more.

Fors:

• Campaigner has a lot of features, from automating e-mails to sending SMS marketing messages.
• We also appreciate how easy it is to modify pre-made e-mail templates to produce messages that fit your business’s identity perfectly.
• Likewise, the delivery rate is relatively high compared to similar products on the market.

Drawbacks:

• A little amount of practice is required to achieve the desired look while designing an e-mail.

The Latest on the Product:

• Campaigner’s recently added two-factor authentication (2FA) functionality improves all users’ safety and convenience of account access.

5. Sendinblue

Use Sendinblue to have productive conversations with customers via e-mail, text message, or live chat. Sendinblue is a good option if you want to communicate with your list in more than one way.

Sendinblue is a user-friendly e-mail marketing service that provides a free plan that includes unlimited contacts and 300 daily newsletter sends.

You can use their Lite plan, which has a starting price of $20 per month, enables you to send up to 40,000 e-mails every month, and does not impose a limit on the number of e-mails you can send in a single day. All of their free platform’s features are designed with simplicity in mind.

Thanks to its user-friendliness, you can quickly design professional-looking layouts, set up automatic welcome e-mails, and implement opt-in forms on your website. The free package consists of one automation process for up to 2,000 contacts, live chat, and a customer relationship management system.

E-mails sent using Sendinblue are sent at optimal times based on data gleaned from machine learning and artificial intelligence. Metrics like open and click-through rates, deliverability, heat maps, and other useful reports are available in real-time.

They have an excellent e-mail automation workflow capability. You can use these to create unique processes for your subscribers based on their behavior on your site and in the sales process. Sending out e-mails and text messages, sorting your contacts into lists, and making changes to their profiles in your database are just some examples of the actions that these automated triggers might trigger.

Main Features:

• Instead of just e-mailing your contacts, you can now use SMS marketing to reach them via text message. This is a fantastic strategy for expanding your audience and stimulating participation.
• Online chatting facilitates instantaneous interaction with friends and acquaintances. Connecting on a personal level with your clientele is an excellent strategy for retaining them over time.
• Transactional e-mail helps keep tabs on business dealings and make touch with relevant parties. This is a fantastic strategy for increasing sales and conversions, and it works well.
• Use Sendinblue to run Facebook advertising and increase your click-through rate. You can get in touch with more potential customers and generate more leads by doing this.

Consumer Experience:

Sendinblue simplifies launching a marketing initiative by providing a step-by-step guide. Thanks to the user-friendly UI, keeping tabs on your progress and adjusting as necessary is a breeze. The program can also recommend the best time to send e-mails, depending on when the recipients have shown the most interest in receiving messages in the past.

Pricing:

Beginning their Lite Plan only costs $25 per month, making it an affordable option for those seeking sophisticated e-mail marketing automation software.

Fors:

• This platform can be easily integrated with any external service.
• In the same vein, it only takes a few minutes to set up an e-mail marketing campaign.

Drawbacks:

• It could be more pleasant when a search finds the correct people to contact.
• The free plan may need to provide more time or space to evaluate the platform’s full potential thoroughly.

6. Moosend

Because of its streamlined approach to e-mail marketing and automation, Moosend is a good option for sole proprietors, agencies, and other small teams needing a user-friendly graphic campaign builder to create targeted marketing initiatives.

Building your e-mail list, sending personalized e-mails, and automating repetitive operations are all made easier using Moosend, an e-mail automation platform. Their campaign builder allows you to customize pre-made e-mail templates with a simple drag-and-drop interface. Using this tool, you can customize your e-mail messages by including graphics, text blocks, and social media symbols. They provide a wide variety of responsive e-mail templates that can be customized to fit any need and look fantastic on any device.

Main Features:

Moosend’s ease of use and robust automation capabilities are its most vital points. Automatically send upsell, engagement, and loyalty-based communications with their “Recipes” (pre-built automation templates). There are three primary parts to any automation system: the triggers, the control steps, and the actions. Using all three together, you may create segments of your e-mail list and send sequences based on the occurrence of events you define. Moosend also has some other great qualities:

• Tools for making landing pages that can be used to collect e-mail addresses and boost conversions.
• These pre-made automation workflows simplify sending customized e-mails and cultivating lasting relationships with your clientele.
• Your website visitors can sign up for your e-mail list with bespoke opt-in forms you design and build.
• List Segmentation: Separate your list into groups based on how customers act, such as with engagement metrics, e-mails about carts that were left empty, and so on.
• Reporting Tools: The analytics tools they offer to give you a comprehensive overview of all the parameters that are significant to your e-mail communications.
• They offer toll-free phone assistance with every subscription package to assist our paying customers better. A dedicated account manager and round-the-clock access to e-mail, phone, and live chat are standard features of all enterprise-level programs built to order. You can have your questions answered by searching their extensive knowledge base or watching their video lessons.

Consumer Experience:

Because of the flexibility of the available actions and conditions, even highly complex marketing automation campaigns can be designed with relative ease. You can monitor the outcomes of your campaigns and track your progress in real-time with the help of the intuitive visual interface. There are a plethora of customizable settings that allow you to fine-tune your campaigns and increase their efficacy.

Pricing:

Moosend’s pricing structure is tiered, depending on how many people are on your e-mail list. They have a free plan for people with less than 1,000 subscribers that includes sign-up forms, reports, and the ability to send as many e-mails as you want. The monthly cost of Moosend’s paid plans starts at $9 and rises from there, depending on how many people sign up. You can send and receive transactional e-mails, create landing pages, and use SMTP servers with a paid subscription. As part of their business strategies, they offer assistance with migration and setup and SAML 2.0 certification (SAML).

Fors:

• The dashboard and associated user interface are really simple and easy to grasp.
• If you want to get the most out of your advertising, check out the campaign reports and keep an eye on how well they’re doing using performance tracking.

Drawbacks:

• It takes work to figure out how to import a CSV file.
• Initiating work with the Moosend landing page builder may prove challenging due to the software’s opaque user interface.

The Latest on the Product:

The most recent activity on your site is now available for viewing. Use the filters to quickly discover the necessary automation by searching for a keyword or filtering via a list or by date.

7. Mailerlite

Mailerlite is utilized by more than 600,000 consumers from all over the world. Their pricing is flexible and scales with the number of subscribers on your list. Their user-friendliness, responsive e-mail layouts, and round-the-clock availability by phone and e-mail have earned them a lot of praise. You can begin with their permanently free plan if you have at most one thousand e-mail subscribers.

This free package does not include many extras and lets you send 12,000 e-mails monthly. For an additional ten dollars each month, you may gain access to all of their helpful features for your e-mail marketing approach, such as a landing page builder, integrated forms, and pop-ups. Mailerlite’s click map and openings by location analytics make it easy to monitor the success of your e-mail marketing campaigns. Among the many other benefits they offer are the following:

• Live chat and e-mail support for customers 24 hours a day, seven days a week.
• Ecommerce interfaces with the most popular platforms, including an intuitive and powerful landing page builder
• E-mail surveys
• Gallery of Templates
• Amazing e-mail deliverability

Pricing:

Mailerlite has flexible pricing, starting with a free subscription for up to 1,000 subscribers. Mailerlite is an excellent option if you’re not currently dealing with a large subscriber base, want a customizable pricing plan, and want outstanding deliverability.

8. ConvertKit

ConvertKit is a tool that was developed for content creators by content creators. They are sensitive to the needs of their customers and knowledgeable about the methods that lead to more exposure online. They have nice-looking forms, send automated e-mails that increase conversion rates, and keep track of your subscribers so you can get the most out of each one.

Bloggers may make their text-based e-mails look like they were sent directly from Gmail using their sophisticated templates. In addition, they have some sophisticated e-mail sequences dependent on user behavior on the website and within the e-mails themselves.

Their advanced triggers give you a lot of great ways to divide up your list. Similarly, ConvertKit is a great option for several reasons:

• You can tailor your e-mail marketing campaigns to each recipient using sophisticated segmentation based on their behavior.
• None of the obnoxious e-mail brandings some companies use is present in your plain text messages.
• In most cases, text-only e-mails are the best choice for blog communication. Don’t stress over adding a lot of graphics, including your logo, or using beautiful fonts.

In the end, it’s a great system for building sales pipelines. To give just one example, a salesperson trying to seal the deal can use a phone call or an extremely brief e-mail consisting primarily of text. They certainly wouldn’t open a promotional e-mail that was so blatantly packed with company logos and other images.

Pricing:

Pricing begins at $9 per month after the free tier’s limit of 300 users is reached. Because of this, it is a popular option among bloggers that start a blogging business who aim to create effective sales funnels.

9. Pabbly Email Marketing

Pabbly is a web-based service that provides users with an entire package of marketing tools for managing their online presence, including creating forms, distributing e-mails, managing subscriptions, and maintaining their e-mail lists. Also, Pabbly Plus offers a complete set of tools for managing a business for a low price.

The commercial and free versions of Pabbly’s e-mail marketing service are the same concerning the availability of services like marketing automation, list management, autoresponder e-mails, subscriber segmentation, etc.

No hidden fees are associated with using the 50+ external SMTPs or the built-in one to send e-mails.

The Pabbly E-mail Marketing platform makes it easy to create and send targeted e-mail marketing campaigns to many potential customers with a single mouse click.

All major SMTP services, including MailGun, Amazon SES, SendGrid, Mandrill and many others are supported, and it deals with bounce and spam complaints. The following are some additional key features:

• An intuitive e-mail editor that allows for drag & drop functionality and can accommodate 450+ recipients. They offer very flexible e-mail templates that can be tailored to your needs.
• Use its subscription forms to assemble contact information and business leads.
• Set up a network of SMTP servers to relay messages to and from various providers.
• The MX cleaner can help you get higher open rates by weeding out the incorrect addresses in your e-mail list.
• Follow up with unopened e-mails automatically.
• Make use of autoresponders so you can communicate with users without making any additional effort manually.
• Interact with your subscribers automatically by sending them e-mails at predetermined intervals.
• You may expect a near-perfect 99% delivery rate using their e-mail platform. Additionally, they offer a list-cleaning and database-updating service that is worth considering.

Pricing:

How much you pay for Pabbly Email Marketing depends on how many people you want to send e-mails to.

10. GetResponse

GetResponse is a comprehensive web marketing system to expand your company’s reach. They provide e-mail marketing strategies, landing sites with a high conversion rate, and webinar software for more effective advertising.

Autofunnel stands out as the best of the bunch because it is a sales-generating software with thirty-plus pre-made landing pages, e-mail templates, and sequences. As a bonus, you get to pick your final objectives.

Autofunnel is the way to go if you need to boost anything from lead generation to product sales to webinar sign-ups. They are fine-tuned to increase the conversion rates of your sales funnel and e-mail subscriber lists. While they offer 500 templates, some of them look a little old-fashioned, and their delivery time is about average compared to the rest of the services below.

On the other hand, GetResponse’s clever automation tools are one of the platform’s most vital points. You can automatically divide your lists into smaller groups based on various criteria you set up using these tools. As a bonus, their drag-and-drop editor is simple to use and allows for creating professional-looking e-mails in no time. GetResponse is one of the best platforms for e-mail marketing, particularly for creating automated sales funnels and landing sites.

Pricing:

You can evaluate this service without spending a dime if you manage at most 500 contacts. Pricing escalates from there to the Basic Plan ($15.58/month), Plus Plan ($48.8/month), and Professional Plan ($97.58/month). A yearly plan can save anywhere from 18% to 30%.

11. Omnisend

E-mail marketing is taken to a new level by Omnisend, which unifies the practice across many social networking sites, as well as text, push alerts, Whatsapp, and other services. Over 130 countries use their e-mail marketing software, which over 70,000 marketers use.

Omnisend is a tool that allows e-commerce companies to reach customers with highly personalized messages on all of their devices.

They accomplish this by analyzing the custom events you set up to learn how users interact with your website and the devices they like to use. By keeping tabs on what users do on your site and then what they do in response to e-mails like “welcome,” “abandoned cart,” and “thank you,” you can more precisely target your messages. Moreover, they work with every major shopping cart software out there.

Connecting Omnisend to your e-commerce platform, whether it be BigCommerce, Shopify, WooCommerce, Magento, or something else, will allow you to increase your sales. You will get access to all of their automated capabilities and the ability to send 6,000 e-mails per month when you sign up for their Standard Plan, which costs $16 per month.

This category includes sign-up forms with embedded interactions, e-mails with alerts and notifications, push notifications, and product suggestions. This set of tools is great for increasing sales because customers will be prompted to buy more items they’ve already shown interest in. If you’re an omnichannel brand looking to promote (and remarket to) your visitors, Omnisend is an excellent option.

Pricing:

• They provide a free plan for new users, and their subscription plans begin at $16 per month.

12. Automizy

Automizy is an e-mail marketing software made specifically for boosting your open rates by providing the means to make your e-mails stand out in a crowded inbox.

What’s more, Automizy gives you the most critical e-mail marketing tools, like sending campaigns, building automation, creating forms, and managing contacts.

You will receive everything you need, including an easy-to-use interface, to accomplish your e-mail marketing objectives.

Automizy provides you with tried-and-true best practices for e-mail marketing, such as boosting your open rates with in-built best practices, establishing e-mail automation, instantly resending campaigns to non-openers, and how to save time with mailing lists and automation blueprints.

Automizy offers a subject line tester to help you determine the effectiveness of your e-mail subject lines before you send them out. Using information from over a million campaigns, this function may provide educated predictions about the efficacy of certain subject lines. Last but not least, you can conduct AB testing on pre-written automated e-mails. You can write up to four subject lines and let our AI figure out which works best.

Pricing:

• For just $29 a month, you can get started with full access to all features, including the intuitive e-mail workflow builder you’ll need to plot out your highest-converting e-mail sales funnel.

13. Gist

When combined with Gist’s live chat and e-mail features, you get a comprehensive overview of your company’s operations from every angle.

Some more sophisticated features include a knowledge base for automated customer service and event tracking to learn more about how visitors interact with your site. In fact, Gist’s chatbot capabilities are where the app truly shines.

GistBot can pre-qualify leads and organize meetings for your salespeople around the clock using a sleek interface that works in any language. Talks can be assigned to team members, private notes can be sent, and conversations can be easily tracked using open/closed statuses.

Moreover, you may use their automation tools to design user-friendly client interaction and conversion processes. You can leverage the actions and tags you design for better consumer insight, targeted messaging, and precise scheduling. All things considered, Gist is a fantastic all-in-one marketing solution for organizations wanting to improve sales force leads. Its primary strengths lie in its sophisticated web chat, event planning, and marketing automation features.

14. AWeber

More than 100,000 e-mail marketers rely on AWeber every month because of its array of tools designed specifically with startups in mind.

You can get answers quickly and concentrate on expanding your business thanks to the high quality of the provided e-mail and phone assistance, as well as the user support articles and videos.

They also provide list management tools, analytics data, and drag-and-drop e-mail creators, much like the rest of the products on this list. Lists in XLS, XLSX, TXT, CSV, and TXT formats can be imported into AWeber’s list management system to be used as the basis for a new database.

They streamline the process of managing your lists per your established custom rules. In addition, you can set up an automated response to events like e-mail opening, link clicking, site visiting, and product purchasing using their marketing automation capabilities.

One of their selling points is that they offer 700 design templates, whereas GetResponse only offers 500, and MailChimp only offers 80. However, their templates vary greatly in quality, with some seeming dated and others so modern they make me think of premium Instagram posts.

In addition to the regular fonts, they have lately announced the capability to make use of online fonts. As a whole, AWeber is an excellent option for entrepreneurs thanks to its extensive library of pre-made templates, responsive support staff, and comprehensive library of valuable articles.

Pricing:

• The basic AWeber service is free forever and includes many useful tools, including limitless landing pages, sign-up forms, automated e-mail campaigns, hundreds of valuable integrations, and award-winning 24/7 customer care. In addition, the Pro plan from AWeber starts at $19 per month and costs more or less, depending on how many people are on your list.

15. Mailchimp

MailChimp is a leading e-mail marketing service used by over 1 billion people daily and boasts over 14 million users as of 2017. For a small business, the 2,000 monthly subscribers and 12,000 monthly e-mails send included in their free plan should be more than adequate.

Their free program consists of a broad range of third-party connectors in addition to autoresponders, transactional e-mails, and analytics. Furthermore, both iOS and Android users can download the free Mailchimp app.

If your e-mail list grows larger than 2,000 subscribers, you’ll need to upgrade to their 2,000-2,500 plan, which costs $30 monthly.

With over 17 million members as of a few years ago, MailChimp has the potential to be the most well-known free e-mail marketing solution that is currently available on the market.

However, since they are so widely used, they are lower on my list than several other solid solutions, some of which can produce e-mails with a higher degree of personalization.

16. Campaign Monitor

Having been operating since 2004, Campaign Monitor has shown to be a reliable and effective e-mail marketing service. They are distinguishable from one another by no single defining quality. However, there is merit in striving for perfection in all that one does.

They are a multinational organization that puts its employees and customers first, as seen by its 99% customer satisfaction score and it’s Giving Back initiative. Employees at Campaign Monitor donate thousands of hours to charitable causes each year.

They help stock food pantries, clean up beaches and parks, and support programs for troubled teens with donations of food and other necessities.

They provide beautiful, easy-to-use e-mail templates that can be used by any organization, from charities to corporations.

Their dedication to their customers and putting their needs first sets them apart from the competition. To begin, their e-mail creator allows for full personalization of designs down to the level of specific web fonts and color options.

However, their Premier Plan has a locking feature for e-mails, which is helpful if maintaining brand consistency is crucial for your business.

This additional layer of protection facilitates the continuation of your brand’s integrity. As a bonus, you can now embed videos from sites like YouTube and Vimeo directly into your e-mail messages.

The next thing to note is that their automation package is on par with the rest of the market compared to triggers and e-mail actions.

Campaign Monitor also shines in the realm of data segmentation because of its sophisticated rule-making and filtering capabilities. More than two hundred and fifty pre-made integrations allow it to communicate with other programs.

Pricing:

Finally, the price is slightly higher than that of some of the other instruments on this list. If you sign up for their $9/month Basic Plan, you’ll get access to their system to send 2,500 e-mails. As soon as you reach this threshold, I suggest upgrading to their $29/month Unlimited Plan. Keep in mind that pricing rapidly climbs up concerning the size of your list.

For lists larger than 25,000, the price jumps to $699 for the Unlimited Plan from $299 for the Basic Plan. In short, you should give Campaign Monitor a shot if you care most about receiving prompt assistance and using attractively designed templates.

A basic, no-strings-attached account is all you need to explore the service’s potential benefits.

17. Pipedrive

Pipedrive (formerly Mailigen) is an e-mail marketing platform hosted in the cloud that serves companies of all sizes in various sectors, including but not limited to e-commerce, marketing, finance, media, and more.

Features such as online polls, sign-up form builders, and analytics on both the campaigns and individual e-mails sent are also important.

Users also have the option to send text messages and participate in online surveys. You can create the best marketing e-mails with the help of Pipedrive’s draggable text boxes, graphics, and other components.

The solution helps customers develop and manage campaigns by providing design tools, customizable templates, and e-mail formats.

There are nine distinct content blocks available, allowing for flexible e-mail configuration and the addition of dynamic content through if/then statements. Its open application programming interface (API) is another powerful characteristic.

Pipedrive is compatible with several popular plugins, including Zapier and WordPress. In addition, they are integrated with e-commerce platforms and social networks such as Facebook and Twitter.

There is a sliding scale of prices based on the number of e-mail addresses you have on file. It costs ten dollars a month for small lists with up to five hundred subscribers.

The monthly fee starts at $25 for 2,500 subscribers and goes up to $400 for 100,000. You can get special high-volume discounts if you have more than 150,000 people on your mailing list. An excellent e-mail marketing service with an open API and tons of app integrations is available for a risk-free trial period of 30 days.

18. SendPulse

SendPulse is a free e-mail service that was started in 2015 and has gotten great reviews from both beginners and more experienced users. You can have up to 2,500 people on your mailing list and send 15,000 e-mails every month without paying for their service.

If you want to eliminate the restrictions on your service, you may pay as little as $6.40 per month to switch to a premium plan (billed annually). Despite the large number of e-mails you can send with the free program, some users have complained about poor performance and few design options.

Any slowdowns in performance are more than made up for by the complex capabilities, such as SMS workflows and push notifications to some devices. And if you use my referral link below to join for SendPulse, you can get started for free, and if you decide to upgrade, you’ll save $50.

19. Benchmark

When it comes to e-mail marketing, Benchmark is one of the most accessible and feature-rich options available. Its primary functions include a user-friendly e-mail builder, sophisticated automation campaigns, and subscriber acquisition instruments like surveys, polls, and pop-up opt-in boxes.

To begin building your list of subscribers, you can integrate their pop-ups and e-mail sign-up forms. Users can be automatically added to pre-existing e-mail sequences upon sign-up, such as a “welcome” series, “after purchase” sequence, “abandoned cart,” or any other pre-defined sequence.

After people join your mailing list, you can start turning them into devoted customers by sending them well-designed e-mails that look great across all devices.

Benchmark has further analytics features, such as comparing two versions of an e-mail’s subject line, body, and delivery time. In addition, they have an inbox preview tool that can let you see how your e-mail would look on different e-mail clients.

In the end, they work with a whopping 300+ additional services. Many integrations can increase your e-mails’ usefulness, such as a WordPress plugin and sign-up forms on Facebook, Google Docs, Zendesk, PayPal, and many more. You can try out Benchmark without spending a dime, and if you like it, you can subscribe to one of their paid plans beginning at just $10.50 per month.

20. MoonMail

MoonMail is an Amazon Web Services (AWS) compatible e-mail marketing platform hosted in the cloud. They offer a fantastic omnichannel experience by communicating via e-mail, Voice, SMS, WhatsApp, FB Messenger, and chatbots. If you’re a marketer trying to branch out from only e-mail, this event-based type of communication is perfect for you.

Like many other apps below, they come with a drag-and-drop editor and pre-made layouts. Their e-mail headers, which may be interacted with, are a nice touch.

You can do a lot of cool stuff with menus, hover colors, fades, opacity adjustments, and more by combining HTML and CSS. They also have a comprehensive knowledge base to answer frequently asked questions and offer first-rate customer service. MoonMail’s free tier has some severe restrictions.

You’re allowed up to 2,000 total recipients and one daily campaign send, but each individual campaign is limited to sending to a maximum of 10 people. But a major selling factor is that you pay for e-mails delivered rather than for the whole number of subscribers.

Due to their accessible API, you can communicate with them using messaging apps like WhatsApp, Facebook Messenger, and others. A native Shopify tool is available to assist online stores in sending autoresponders and e-mails to customers who have abandoned their carts.

MoonMail is an excellent option for online marketing and small firms that want to send more dynamic and interactive e-mails and use application programming interfaces (APIs) to broaden their reach.

Pricing:

Utilizing the services of their Lite Plan, which costs $44 a month, is your best option. For the cheap, low price of $49 a month, you may have an unlimited subscriber database and send 50,000 e-mails every single month. In addition, it has automated features for dealing with e-mail bounces and spam reports, tracking compliance, automating routine tasks, and providing access to premium assistance.

21. Mailjet

Mailjet is a service for e-mail marketing that was established in 2010 and has its headquarters in Paris. To some extent, Mailjet lives up to its attractive name by providing lightning-quick e-mail services. Their free plan allows you to send 6,000 e-mails per month, or 200 e-mails per day, with no limits on the number of contacts you can add. To use these functions, you need to have a sizable list but send relatively few e-mails daily.

Pricing:

For $15/month, you may remove all sending restrictions, get access to expert help at any time, and send as many as 15,000 e-mails every month. Mailjet is an excellent tool for huge lists because it has a straightforward interface and can accommodate any number of subscribers.

22. Ontraport

Ontraport is one of many companies that come to mind when you consider e-mail marketing. On the other hand, they’ve been around for more than a decade, count more than a hundred people, and pull in more than ten million dollars annually in profit.

First and foremost, they are an e-mail marketing platform, but they are also helpful in managing client relationships. Campaign Builder is their flagship product, graphic marketing automation, and real-time reporting platform.

You and your colleagues may work together on complex sequences using this handy program in real time. If you run into any problems while making campaigns using Ontraport, you can rely on the editor’s robust block-based interface, which features extensive contextual assistance and hover buttons.

Pricing:

Their $79/month Basic subscription plan is unscalable because it only permits 1,000 contacts. If you have 1,000 subscribers and they expand to 2,500, the monthly cost will practically quadruple to $147.

Organizations with a strong focus on sales, particularly those operating in high-end Business-to-Business or Business-to-Consumer sectors, would benefit most from this platform, as its primary use cases are sales workflows and mainly automation rather than mass e-mails.

There is no need to provide personal information or a credit card to use Ontraport for the first 14 days.

How Does Email Marketing Work?

E-mail marketing, in its simplest form, is the distribution of promotional messages using electronic mail. Plus, e-mail marketing uses e-mail to nurture and establish connections with e-mail subscribers to accomplish an end goal, such as a sale.

Digital marketing encompasses not just e-mail marketing but also SEM, social media, SEO, blog posts, and more. Direct mail was a means of getting your message to people before e-mail became commonplace.

The online version of this tactic is called e-mail marketing, consisting of sending out e-mails to potential customers. In order to receive your e-mails via e-mail, your recipients must first opt in, which is not the case with direct mail.

What is the Process of Email Marketing Software?

E-mail marketing, often known as e-mail marketing software, involves using the Internet to distribute promotional e-mails in mass quantities to a predetermined group.

This strategy can help you win over new customers, strengthen existing ones, and inspire brand loyalty. Compared to traditional advertising channels like Google AdWords or Facebook Ads, e-mail marketing campaigns offer a much more cost-effective and efficient way to get your message in front of your target audience. There are a few key components that make up effective e-mail marketing software, and they are:

• Automation

Sending automated e-mail messages in response to user actions on your website or subscription to your mailing list. Either they complete their purchase, or they decide to leave their cart unfinished and return later.

• Custom e-mail templates

E-mail marketing using drag-and-drop editing If you remove the need for coding in e-mail marketing, you’ll be able to focus more on the text and images you include in your messages.

• Dynamic content

Merge tags allow you to dynamically change some parts of your e-mail to make it more personal for each recipient.

• List segmentation

More information, such as open rates, interests, and purchase history, can be gleaned from an e-mail list that is actively used over time. The metrics tracked by analytic panel E extend beyond only opens and click-throughs to encompass conversions.

• Advanced features

Keep an eye out for fun tools like surveys, sweepstakes, freebies, and events to incorporate into your campaigns.

What Email Marketing Platforms Do For You?

The inbox is a prime location for reaching your target audience, so it only makes sense that e-mail marketing should play a significant role in your overall marketing strategy.

A user who opts into your e-mail list has already demonstrated an interest in your offerings and is open to receiving communications from you. Since 74% of consumers say recommendations from friends and family impact their shopping motivations, e-mail is a logical extension of this channel for gathering and disseminating relevant data.

Furthermore, suppose you’re in the business of selling to other businesses. In that case, you should know that e-mail is the third most powerful source of information for B2B audiences, right behind word-of-mouth from coworkers and suggestions from industry thought leaders.

If you use the right e-mail provider, you may contact many people without breaking the bank, avoid sending cold e-mails to those who have already shown interest in what you have to say and avoid additional fees beyond your regular monthly subscription.

Why Shoud I Use Email Marketing Services?

More reasons why you should use e-mail marketing services are as follows:

• One study found that for every dollar invested in e-mail marketing, a whopping $44 was returned.
• Designing beautiful, responsive e-mails for your mobile audience has never been easier, thanks to drag-and-drop interfaces and pre-made templates.
• Among the many forms of multi-channel marketing, e-mail effectively increases customer retention and brand recognition.
• When you send an e-mail to a consumer, you meet them at their most convenient location.
• Using e-mail, businesses may distribute highly targeted, tailored, and timely messages to consumers, with 74% of those businesses reporting an increase in customer engagement as a result of using this strategy.
• You can create additional revenue with less effort and in little time by using automated e-mails such as e-mails sent out after a transaction has been made, e-mails sent to customers after they have abandoned their shopping carts, and e-mails that say “welcome.”
• Whether you run a small business or a multinational corporation, you can choose from a wide variety of effective e-mail marketing strategies and implement them with various straightforward, accessible tools.

What Are Some of the Best Ways to Market with Email?

In e-mail marketing, it takes more than just typing a note and hitting “send” to reach your target audience. Many standards and guidelines in the field of e-mail marketing should be adhered to. Some of the most effective strategies for using e-mail marketing this year are as follows:

Do not use e-mail lists that you have paid for:

People are eager to interact with your company and read your e-mail because they see its potential value.

You lose their trust by sending unwanted messages to people’s inboxes, which happens when you buy e-mail lists.

Not complying with these regulations carries severe repercussions.

Based on the information provided by Keep (previously Infusionsoft), violations of the CAN-SPAM Act may result in fines of up to $16,000 per improperly sent e-mail. As a result, having an e-mail in the spam folder wouldn’t be the worst thing to happen.

An effective open rate is vital to the success of any e-mail marketing initiative. Your open rates will be abysmal, you may receive spam complaints, and you may even be blocklisted if you interact with a paid list.

Following the introduction of the General Data Protection Regulation (GDPR), it is imperative that you never buy e-mail lists. If you want to keep in touch with people and make sure their contact information is current, you are advised to frequently purge your e-mail list.

Personalise with Merge Tags:

Sending an e-mail addressed to “Dear first name>” instead of “Dear Member” makes a far more personable impression.

You should use the information you gather about your e-mail subscribers to tailor the messages they receive to them as much as possible.

A merge tag will activate if the piece of information can be found in the same column as the recipient’s e-mail address in a CSV file. To personalize your e-mail communications with each recipient, you can utilize merge tags, which are a type of coding unique to each e-mail service provider, to insert individual user information.

The most common merge tags used by e-mail marketers are the sender’s first and last names. Additionally, there are other cards you may utilize, such as the name of the business, the time since your last visit, the number of e-mails you’ve opened, the items you’ve bought, or survey data.

You can add merge tags to your opening message to make your e-mail more personalized.

Write Compelling Subject Lines:

Subject lines in e-mails should be clear and concise while also enticing the reader to click through to read more. The optimal length for a subject line is 30–50 characters. To be effective, they need to cut through the clutter and motivate readers to take some action. Using numbers and symbols, clever emoticons, and enticing offers and discounts can help boost your e-mail’s open rates.

Make Use Of A Welcome Email Series To Acquire New Subscribers

It is common practice to utilize e-mail automation in a sequence of messages to new subscribers to introduce the sender and formally express appreciation for their interest.

When new subscribers sign up for your mailing list, they will immediately begin receiving these pre-written e-mails at no cost to you. These e-mails can be sent on day 1, day 3, day 5, or day 10 to give your subscribers the best chance of seeing them.

Based on your company’s objectives, only you can determine how frequently you should send these e-mails. Some online stores, to entice new customers, may provide a discount of 10% on their initial welcome e-mail.

In subsequent promotional e-mails, they can provide additional details about their company’s background, product offerings, and online presence. However, the advantages of a welcome e-mail series include the fact that it can be set up on autopilot, that it can keep your list active, and that it can help convert prospects into customers.

E-mails should follow proper formatting guidelines:

For optimal viewing on mobile devices, the width of an e-mail should be no more than 600 pixels, with 500 being the preferred range. Avoid using a “no-reply” e-mail address like [email protected] as the “from” address in your messages.

Name something that your subscribers will easily remember. Most people won’t bother scrolling down the page, so make sure your primary marketing message and CTA are visible up top. Use up to three typefaces in your e-mail’s body text and images to maintain a consistent brand aesthetic. Finally, ensure your logo is prominently shown near the beginning of the e-mail. This will help readers associate your company with the content they are receiving.